The U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), requests applications for the fiscal year (FY) 2024 Local Food Promotion Program (LFPP). LFPP’s purpose is to support the development, coordination, and expansion of local and regional food business enterprises that engage as intermediaries in indirect producer‐to‐consumer marketing to increase access to and availability of locally and regionally produced agricultural products. AMS will competitively award grants to eligible applicants for projects that meet the purpose of the grant program.
Approximately $10.5 million is available to fund applications under this solicitation. Applicants may select from one of four project types. Planning projects range from $25,000 to $100,000, while implementation projects range from $100,000 to $500,000. Two Turnkey (simplified) project types are available: Turnkey Marketing and Promotion projects and a new option for Turnkey Recruitment and Training projects. Each of the turnkey project options are available for a defined set of activities, with funding amounts ranging between $50,000 and $100,000. Eligible entities and activities remain the same as in previous years. LFPP is a part of the Local Agriculture Market Program (LAMP).